In a remarkable comeback, South Korea has once again taken the lead as the largest source of international tourists to Vietnam, according to February 2025 tourism statistics released by the Vietnam National Administration of Tourism (VNAT). After facing a dip in arrivals during the past year, this resurgence signals a renewed interest among South Koreans in Vietnam’s diverse travel offerings—from its vibrant street food scene and historical landmarks to beach getaways and cultural experiences.

South Korea Reclaims Top Spot as a result of strategic tourism promotions, increased flight connectivity, and the lifting of post-pandemic travel restrictions. The VNAT reported that more than 390,000 South Koreans visited Vietnam in February 2025 alone—marking a 12% month-over-month increase and a 45% year-over-year jump. This figure outpaces arrivals from China, Russia, and the United States, securing South Korea’s position at the top.

What’s Driving the Surge in South Korean Tourists?

Several key factors have contributed to the surge. One of the main drivers is the resumption and expansion of direct flights between major South Korean cities like Seoul, Busan, and Daegu to popular Vietnamese destinations such as Da Nang, Ho Chi Minh City, and Nha Trang. Korean airlines, including copyright and Asiana Airlines, have increased the frequency of flights, while budget carriers like T’way Air and Jin Air have made trips more affordable for everyday travelers.

Cultural familiarity also plays a big role. Many South Korean travelers feel at home in Vietnam thanks to shared Asian values, the popularity of K-culture in Vietnam, and the increasing number of Korean restaurants and businesses in cities like Hanoi and Ho Chi Minh City. Likewise, Vietnamese locals are increasingly attuned to Korean customs and language, making travel smoother and more enjoyable for visitors.

Tourism experts also point to the success of marketing campaigns launched in late 2024 that targeted young Korean travelers and honeymooners. These included digital campaigns featuring K-pop celebrities and influencers exploring Vietnam’s top attractions—from the lantern-lit streets of Hoi An to the buzzing nightlife of Ho Chi Minh City.

Vietnam’s Strategic Focus on South Korea

Vietnam’s Ministry of Culture, Sports and Tourism has consistently identified South Korea as a key market for inbound tourism. As such, they’ve tailored packages and experiences to appeal specifically to Korean tourists. For example, guided tours now commonly include Korean-speaking guides, and resorts in Da Nang and Phu Quoc offer Korean-style spas and cuisine.

Another contributing factor is the visa policy. Vietnam has simplified its e-visa process for South Korean citizens, offering quick approvals and longer stay options, which makes planning a trip easier than ever. Group tours and family packages, particularly during South Korea’s Lunar New Year (Seollal) holidays, have also seen strong bookings.

Economic Impacts of Korean Tourism in Vietnam

The economic benefits of this tourism resurgence are substantial. Local businesses, especially in hospitality, food, retail, and transportation, have seen a noticeable boost in revenue. Hotels and resorts in coastal cities reported occupancy rates exceeding 85% during peak Korean travel periods in February. Local street vendors, restaurants, and tour operators are also reaping the rewards of increased footfall.

Moreover, Korean tourists are known for high spending, especially on shopping and dining. A 2024 report by the Vietnam Tourism Association highlighted that the average South Korean tourist spends approximately $1,200 per trip, significantly higher than the regional average.

Competition and Opportunities

While South Korea leads the pack, Vietnam is not taking this for granted. The competition from neighboring tourist hotspots such as Thailand and Indonesia is fierce. Both countries have also intensified their efforts to attract South Korean visitors through similar visa relaxations and tourism campaigns.

To stay ahead, Vietnam is investing in tourism infrastructure—upgrading airports, improving road connectivity, and enhancing digital tourism platforms. Local governments in tourist-heavy provinces are also rolling out “smart tourism” initiatives, offering mobile apps that provide real-time travel updates, AI-based travel assistants, and digital payment options—all of which appeal to tech-savvy Korean tourists.

Outlook for the Rest of 2025

The outlook for the remainder of 2025 is optimistic. With spring and summer holidays on the horizon, tourism officials expect the number of South Korean visitors to maintain an upward trajectory. Events like the Da Nang International Fireworks Festival and the Hue Festival are expected to draw even more tourists from South Korea.

Additionally, continued collaborations between Vietnamese and South Korean travel agencies are in the works to offer curated, immersive travel experiences. These range from culinary tours in Hanoi to wellness retreats in the highlands of Da Lat.

Conclusion

The return of South Korea to the top of Vietnam’s tourist source list is more than just a numbers game—it’s a testament to the enduring appeal of Vietnam and the strong cultural and economic ties between the two nations. As both countries continue to deepen their tourism and business relationships, this milestone in February 2025 might just be the start of a record-breaking year.

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